This week’s Techpinions post is a follow-up to my post from a few weeks ago about market prospects for smartwatches, off the back of my smartwatches report. I revisit my conclusions both from that report and from the previous post in light of Apple’s forthcoming Watch. As you may recall, I’ve been extremely bearish about the smartwatch market absent some major catalyst, and Apple’s entry into the market always had the potential to be that catalyst.
The concluding paragraph from the piece is below:
For all these reasons, the Apple Watch will be just the kind of catalyst I talked about in the conclusion to my report. It won’t drive majority adoption of smartwatches any time soon, but it promises to fix several of the key demand- and supply-side barriers to smartwatch adoption, and will be a huge hit for Apple. At the same time, it will provide a boost to other vendors, who will have to compete largely around the Android opportunity and the lower end of the market. Exactly how big the boost to the market will be is hard to estimate until we know more about the watch as we approach its release. But we could easily go from single digit millions of shipments per year to tens of millions in the wake of its launch.
You can read the whole piece, including the reasoning behind that conclusion, here.