Category Archives: Monetization

Techpinions post on business models

As some of you may know, in addition to blogging once or twice a week here, I do a weekly column on Techpinions, which is published pretty regularly on Thursdays. This week, I took some ideas I’ve been chewing on for a while and turned them into a fairly in-depth post looking at business models for monetizing consumer technology products and services. I talked about the tension certain business models (such as Advertising) create between end users and paying customers, and also talked about the strained logic behind Microsoft and Google’s aggressive efforts in emerging markets. Here’s a taster of the framework I used to evaluate the business models for monetization:

Business models for monetized productsIf that looks interesting, head on over to Techpinions for the full post.